Minimalux has launched its first writing instrument. Ballpoint was presented and made available for immediate purchase from the Minimalux online store on Friday November 11th at 09:00 hrs.

The basic ballpoint pen, or ‘Biro’ as it has become known, has been a useful accessory to our daily lives for many years. Its familiar, cheap plastic casing is synonymous with the product but also its disposability. Minimalux now takes this ingenious and ubiquitous invention and encases it in a single fluid sleeve of lasting, almost indestructible, solid brass.

Ballpoint utilises a very simple, replaceable refill but has a casing that is permanent. Designed ergonomically, with careful consideration to weight and balance, it delivers a smooth and fluid line with very little applied pressure – transforming the performance of the humble refill and providing an effortless and noteworthy writing experience.

When not in use it will stand stable and upright – ready and waiting for its next task!

Ballpoint is not plated or lacquered in any way, thus allowing its surface finish to change with use and age – eventually developing a rich natural patina and becoming uniquely personal to its owner. It is available with either black or blue ink and priced at £75.

All images by Peer Lindgreen

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