Our Story
Founded in 2009, Minimalux was born and raised in London where it continues to reside. The brand was created with the belief that well-considered design improves our lives, and with the objective to communicate this through our range of personal and home accessories.
For You
WE CATER FOR A GENERATION WHO HAVE A DEEP DESIRE FOR MORE SINGULAR, ENDURING ELEMENTS IN THEIR LIVES. OUR LESS IS BEST PHILOSOPHY IS EXPRESSED THROUGH AGELESS UNDERSTATED FORMS AND THE MAINTAINABILITY OF OUR SOLID, DURABLE MATERIALS. A MINIMALUX PURCHASE IS FOR A MOMENT AND FOREVER.
Home Grown
OUR PRODUCTS ARE MADE IN FACTORIES AND ATELIERS AROUND BRITAIN, SOME IN THE VERY HEART OF LONDON ITSELF. WE UTILISE SKILLS AND PROCESSES THAT HAVE BEEN HONED OVER MANY YEARS AND ARE RECOGNISED HALLMARKS OF OUR INDUSTRIAL HERITAGE. PROVENANCE AND TRANSPARENT PRODUCTION TECHNIQUES ARE IMPORTANT TO US SO WE CHOOSE OUR SUPPLIERS CAREFULLY. FUNDAMENTAL TO OUR APPROACH IS THAT WE NEVER STOCKPILE. WE MAKE, WE SELL AND REPLENISH.
Nurture
OUR BARE METALS AND LEATHER GOODS ARE NOT LACQUERED OR TREATED IN ANY WAY. THIS IS TO ENCOURAGE ATTRACTIVE NATURAL AGEING CHARACTERISTICS THAT CAN BE DEVELOPED THROUGH USE, OR REJUVENATED WITH A CLOTH AND POLISH. THIS TRADITIONAL APPROACH TO MATERIAL FINISHING INVITES YOU TO NURTURE OUR PRODUCTS SO WE’VE BUILT THEM IN A SIMPLE AND LOGICAL WAY, MAKING THEM EASY TO TAKE APART, CLEAN AND REASSEMBLE.
Cherish
WE HOPE OUR DESIGN ETHOS OFFERS CALM, REASSURING ORDER AND THAT OUR PRODUCTS SERVE YOU WELL. THEY HAVE BEEN CREATED WITH THE UPMOST CARE TO ENSURE THEY FUNCTION WITH EASE AND ARE PLEASING TO THE EYE. THEIR QUIET, LIKEABLE PERSONALITIES WILL MAKE THEM FRIENDS AND HOUSEMATES YOU WILL CHERISH.